The start of the new all-electric Volkswagen family will be in the compact class with the ID.3. ID. stands for intelligent design, identity and visionary technologies.
Months before its official world premiere at the IAA international motor show, the next milestone has already been reached: Today, Volkswagen is officially announcing the name of the first model of the new ID. family. It will be called ID.31. The number 3 is significant in two ways. On the one hand, it indicates the ID. as belonging to the compact segment, which is the class distinction in both internal and industry-wide classification systems. On the other, the ID.3 follows the Beetle and the Golf to introduce the third major chapter of strategic importance for the history of the brand.
“With the ID.3, we are starting from the centre, the Volkswagen brand’s core, in which the majority of the models and sales volume can be found. The number 3 also signals expandability into the segments above and below it. We have a lot in the pipeline,” says Jürgen Stackmann, Member of the Board of Management Volkswagen Brand for Sales, Marketing & After Sales, offering a preview of Volkswagen’s e-mobility campaign. With this campaign, the brand is willing to become the number one brand globally by 2025, with more than 20 purely electrically driven models and more than a million vehicles sold annually, all of which being both networked and emission-free.
Every member of this model family will bear the name ID., which represents a new, independent series of products in the brand portfolio. While the Beetle once mobilized the masses, and the Golf as the class leader featured great innovations in each generation, the ID. will make e-mobility accessible to a broad spectrum of customers. The name ID. stands for intelligent design, identity and visionary technologies.
Following the launch of the ID.3, additional models will roll out, such as those previewed by the concept cars ID. CROZZ, ID. VIZZION and ID. ROOMZZ, and which will in the future also be named with model numbers.
The ID.3 will come with ranges from 330 to 550 kilometers (WLTP) and a starting price of under €30,000 in Germany. An exclusive pre-booking special edition ID.3 1ST with comprehensive equipment will be limited to 30,000 vehicles.
The ID.3 1ST with a range of 420 km (WLTP), will be offered at a starting price of less than €40,000 in Germany which will include charging of electric power for a year at no cost up to a maximum of 2,000 kWh for ID.3 1ST buyers.
The Registration deposit is €1,000
Volkswagen is today starting pre-booking in Europe for the first model in its new full-electric ID. family, the ID.3. With immediate effect, potential customers can register for an early production slot for the ID.3 at www.volkswagen.com/id-prebooking by paying a registration deposit of €1,000. The ID.3 1ST special edition, which has been especially configured for pre-booking, includes high-quality, high-performance equipment and is limited to 30,000 vehicles. Volkswagen is equipping the ID.3 1ST with the medium-sized battery option later available for the ID.3 series, which is expected to be most popular. With the three series battery options, ranges between 330 and up to 550 kilometers in accordance with WLTP will be possible. The pre-booking special edition has a range of 420 km (WLTP). While the base recommended price of the ID.3 series model with the smallest battery version starts at under €30,000 in Germany (target price), the exclusive ID.3 1ST special edition will be available for less than €40,000, before the deduction of the state subsidy in each case.
Volkswagen is offering ID.3 1ST buyers the possibility of taking electric power for their vehicles free of charge for the first year up to a maximum of 2,000 kWh – at all public charging points connected to the Volkswagen charging app We Charge, and also using the pan-European IONITY rapid charging network, in which Volkswagen is participating, which offers eco-power where this is technically feasible. The ID.3 is to be delivered to customers in carbon neutral form. Both battery cell production and ID. production are oriented towards this goal, for example with the consistent use of power from renewable sources. Unavoidable emissions in the production process will be compensated for by certified climate projects. Production of the ID.3 1ST is to start, as planned, at the end of 2019 and the first vehicles are to be delivered to customers in mid-2020.
“With the start of pan-European pre-booking for the ID.3, e-mobility at Volkswagen will become concrete for our customers. From today, everyone can take part,” said Jürgen Stackmann, Member of the Board of Management of the Volkswagen brand responsible for Sales, Marketing and After-Sales,” at the launch event at the DRIVE Volkswagen Group Forum in Berlin. “With the ID.3, we will be ushering in the third major chapter of strategic importance in the history of our brand, following the Beetle and the Golf. With the ID.3, we are making the electric car fit for mass mobility. Initially, we will electrify Europe with the ID.3 and then other regions with further electric models in the ID. family which are to follow in the near future.”
Volkswagen is offering the ID.3 1ST special edition in four colors and three versions. All the versions will feature large wheel rims and comprehensive equipment: the ID.3 1ST with comprehensive convenience features, including voice control and navigation system, the ID.3 1ST Plus with additional IQ. Light and bi-color exterior and interior design, and the ID.3 1ST Max with large panoramic glass roof and innovations such as the augmented reality head-up display.
In most markets, the ordering phase for pre-booking customers will start just after the IAA. Customers will then be able to place a binding order for one of the three exclusive ID.3 1ST models with the Volkswagen dealer they prefer. In Germany, the binding order will become effective in April 2020. Up to that point, customers will be able to cancel their registration at any time without any charge, in which case the registration deposit will be immediately refunded.
Pre-booking is being offered in 29 European markets. The most important markets in Europe for the ID.3 will be Norway, Germany, the Netherlands, France, the UK and Austria. On average, Volkswagen plans to deliver more than 100,000 vehicles per year to customers.
