After a podium finish in Ironman South Africa 2026, coming second in her age group (40-44), Michelle Reed will run in Algoa FM colours in three 2027 events.
“Thanks to Algoa FM’s incredible support, I competed in the full Ironman South Africa earlier in 2025 and placed second in my age group, securing a podium finish!” she says.
Based on her impact as a brand ambassador and athlete, Algoa FM has agreed to extend its support for another year, says Algoa FM managing director Alfie Jay.
Reed is being sponsored by Algoa FM for the ISUZU Ironman 70.3 Nelson Mandela Bay (January 2027); the full ISUZU Ironman Mossel Bay (April 2027); and the ISUZU Ironman 70.3 Durban (June 2027).
Algoa FM is an ISUZU Ironman media partner.
“It will ben exciting first six months of the year,” says the long-time Nelson Mandela Bay resident (she has been in the metro since she was three), and member of the Maverick Athletic Club for the past 16 months.
Reed says she is aiming for an age-group win in the full Ironman “which is where my passion lies. My body seems best suited to long distances,” she says.
After qualifying for the 2025 Ironman World Champs in Kona, Hawaii at her very first attempt at a full Ironman, Reed went on to fulfil the dream by competing on the iconic course in Kona, Hawaii.
In preparation for the 2027 event, she is training under Ironman World champion Michelle Howes (Enslin), who is also based in Nelson Mandela Bay.
Juggling her training schedule as a mother of two means “involving the children as much as possible”.
That includes family gym time on a Friday, “followed by take-aways”.
“Thank you for believing in my journey and helping me reach the podium. I look forward to the possibility of racing in the Algoa FM colours again next year,” she says.
