A Mellowcab is a fully electric minicab designed to provide an efficient on-demand taxi service in urban areas. It fills the gap for commuters needing micro transport within a three mile radius, and can easily be hailed via the Mellowcabs app or website. The award-winning startup manufactures and operates electric pedicabs equipped with top-notch technology. These mini-cabs will feature advertising on the interior and exterior of these vehicles. Thanks to on-board tablets running geolocation software, passengers will also be shown relevant ads and promotions when a Mellowcab is close to one of their partners.