Electric Vehicles – Where are YOU in the adoption process?
Diffusion of innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread. Everett Rogers, a professor of communication studies, popularized the theory in his book Diffusion of Innovations. The book was first published in 1962, and is now in its fifth edition (2003). With successive groups …
Published at Fri, 16 Aug 2019 06:05:03 +0000
